We are Sentiment

We believe social is not a channel but is a layer. We believe social is a way of communicating not a type of “media”. We believe the most successful companies are the ones that embrace social. We believe you should be where your customers choose to be

The Company

Sentiment was founded in 2007 when Leon Chaddock saw the increasing challenges and opportunities the growing use of social would provide. Sentiment was born and now boasts a team of bright enthusiastic people dedicated to provide the best social customer service and engagement platform for business. Founded in 2007, globally operating and backed by venture funds of Elderstreet

Meet the team
BOARD
Michael Jackson

Michael Jackson

Board Director

Michael Jackson MA FCA (Chairman of the Manager) founded Elderstreet Investments Limited in 1990 and is its executive chairman. For the past 23 years, he has specialised in raising finance and investing in the smaller companies quoted and unquoted sector. From 1983 until 1987 he was a director and from 1987 until 2006 was chairman of FTSE 100 company The Sage Group plc. He was also Chairman of PartyGaming plc, another FTSE 100 company. Michael studied law at Cambridge University, and qualified as a chartered accountant with Coopers & Lybrand before spending five years in marketing for various US multinational technology companies.

Kevin Bone

Kevin Bone

Board Director

Kevin left accountancy the day after he qualified to take a role at NatWest Markets originating debt, equity and corporate advisory deals amongst technology, media and telecoms companies globally. After 8 years of banking, in 2002 he started a successful operational career carrying out turnaround assignments as principal/investor or as the CEO brought in by the lenders or investors. This culminated in the high profile restructuring of a £500m market cap AIM quoted hedge fund with £1.5bn under management. more... Kevin left accountancy the day after he qualified to take a role at NatWest Markets originating debt, equity and corporate advisory deals amongst technology, media and telecoms companies globally. After 8 years of banking, in 2002 he started a successful operational career carrying out turnaround assignments as principal/investor or as the CEO brought in by the lenders or investors. This culminated in the high profile restructuring of a £500m market cap AIM quoted hedge fund with £1.5bn under management. He went on to buy out a portfolio of technology and renewable investments backed by one of the world’s foremost secondary investors. He has taken an active Board role in each of the investees which have included two that were pre- revenue and are now recognised leaders in their field. He has also led over £500m of financings and transactions for the portfolio companies. Kevin is an active angel investor and mentor to a small number of companies and charities that he believes in and enjoys working with. Kevin is married with two children. He finds calm and relaxation in the boxing ring. less...

Leon Chaddock

Leon Chaddock

Board Director

Leon has over 10 years’ industry experience in Social Media and contact centres. In 2007 he founded one of the first companies in the world to offer Social Media Listening and Analytics. Prior to this he worked on complex joined up/cross departmental contact centre projects. He regularly speaks on webinars and at conferences on topics including social customer service, and deploying social in the omni-channel mix.

MANAGEMENT TEAM
Leon Chaddock

Leon Chaddock

CEO

Junel Oberholzer

Junel Oberholzer

Customer Success Manager

Dionne Lackey

Dionne Lackey

Insight and Professional Services Manager

Mark Butt

Mark Butt

Finance Director

DEVELOPMENT TEAM
Andrew Scully

Andrew Scully

Software Development Manager

Trevor Swain

Trevor Swain

Senior Software Developer

Borislav Ivanov

Borislav Ivanov

UI / UX Designer

Plamen Ivanov

Plamen Ivanov

JS Developer

Lidiya Georgieva

Lidiya Georgieva

Software Developer

Peter Belenski

Peter Belenski

Backend Developer

Glenda Patel

Glenda Patel

Systems Administrator

SALES & MARKETING TEAM
Anita Matthews

Anita Matthews

Marketing Manager

Mike Elliott

Mike Elliott

Senior Account Executive

Contact Us

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Sales Number: +44 (0)845 658 9945

Sales: info@sentimentmetrics.com

Support: support@sentimentmetrics.com

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UK office

The Hub
Fowler Avenue
Farnborough Business park
Farnborough
GU14 7JF
UK

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